Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh this week to unveil…

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OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising

Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by Synamedia Iris. OSN aims to…

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The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence

A spectacular celebration of innovation, creativity, and excellence in marketing and digital marketing.

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Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…

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Formula E Teams Up with Extend The Ad Network for Jeddah E Prix

Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…

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The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence

The 3rd Edition of The Great Marketing Minds UAE 2025, hosted by Digital Stallions Forum…

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Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…

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Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…

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Farah Farooq Appointed as Head of Communications for HSBC MENAT

HSBC has announced the appointment of Farah Farooq as the Head of Communications for the…

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Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth

Studio Nuts, a creative studio with over 15 years of experience, has officially opened a…

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YOYI TECH And TheGenX Media Forge Strategic Partnership

YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…