Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence
The 3rd Edition of The Great Marketing Minds UAE 2025, hosted by Digital Stallions Forum…
Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group
Stagwell has announced it has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital…
Fixby and Mullenlowe Launch 9-Hour Film to Address Smartphone Addiction Among Youth
Fixby, in collaboration with Mullenlowe MENA, has unveiled Don’t Look Down, a thought-provoking nine-hour film…
Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media
The rise of streaming has cemented a new normal for live sport viewing globally, offering…
PRCA MENA Welcomes Publsh as a New Member; Strengthening the Region’s PR and Communications Network
PRCA MENA has announced Publsh as its latest member, further expanding the dynamic network of…
Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day
UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates…
Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq
Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
