Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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In Conversation With Alexandra Klyueva, Global Programmatic Director, Hybrid

In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how AI-driven technologies are transforming the…

7 Min Read

In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at…

6 Min Read

Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media

The rise of streaming has cemented a new normal for live sport viewing globally, offering new and exciting advertising opportunities…

11 Min Read

Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Continental Tires Unveils ‘Moments of Trust’ Campaign

Continental Tires has launched its latest video campaign, ‘Moments of Trust,’ an emotional tribute to…

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TrailRunner International Strengthens Leadership for Future Growth

TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part…

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Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

PromoMedia, a subsidiary of JGroup, is strengthening its presence in Amman, Jordan, by installing 10…

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Farah Farooq Appointed as Head of Communications for HSBC MENAT

HSBC has announced the appointment of Farah Farooq as the Head of Communications for the…

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OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising

Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by…

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The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence

The 3rd Edition of The Great Marketing Minds UAE 2025, hosted by Digital Stallions Forum…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…