In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how AI-driven technologies are transforming the…
Fixby, in collaboration with Mullenlowe MENA, has unveiled Don’t Look Down, a thought-provoking nine-hour film currently screening at Roxy Cinemas.…
As we progress into 2025, I look back at our industry in the early 20’s and it feels like a…
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Continental Tires has launched its latest video campaign, ‘Moments of Trust,’ an emotional tribute to…
PRCA MENA has announced Publsh as its latest member, further expanding the dynamic network of…
TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part…
Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance…
Créo Global has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025,…
AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as…
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour…
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Radio has long been a trusted companion for residents of the UAE, especially during daily…
As we progress into 2025, I look back at our industry in the early 20’s…
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