Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign

Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz G 500 Professional set through a unique social…

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Rizk Naifeh Joins AroundtheClock Communications As Chairman

AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as Chairman, marking a significant milestone…

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MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh this week to unveil…

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Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…

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Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

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Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth

Studio Nuts, a creative studio with over 15 years of experience, has officially opened a…

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Farah Farooq Appointed as Head of Communications for HSBC MENAT

HSBC has announced the appointment of Farah Farooq as the Head of Communications for the…

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Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’…

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J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign

J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…

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Fouad Abdel Malak Joins Blink as Partner and Chief Creative Officer

Blink, widely recognized as ‘The Biggest Little Agency,’ has appointed Fouad Abdel Malak as Partner…

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Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…