Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in…

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Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration with TBWA\Raad, aimed at exposing…

2 Min Read

Formula E Teams Up with Extend The Ad Network for Jeddah E Prix

Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience for the first-ever E Prix…

2 Min Read

Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…

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Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

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J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign

J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…

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Lodestar UM launches Full Colour Media

Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour…

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The Middle East: Marketing’s New Gold Rush

The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and…

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Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign

Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz G 500 Professional…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…