Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

Editorial Desk Editorial Desk

In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at…

6 Min Read

YOYI TECH And TheGenX Media Forge Strategic Partnership

YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and advertising across the MENA region.…

4 Min Read

Farah Farooq Appointed as Head of Communications for HSBC MENAT

HSBC has announced the appointment of Farah Farooq as the Head of Communications for the Middle East, North Africa, and…

2 Min Read

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Hilton and Saudi Tourism Authority unveil global destination campaign

In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating…

Editorial Desk Editorial Desk

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

Editorial Desk Editorial Desk

In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…

Editorial Desk Editorial Desk

J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign

J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…

Editorial Desk Editorial Desk

Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day

UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates…

Editorial Desk Editorial Desk

Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts

Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director,…

Editorial Desk Editorial Desk

Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

Editorial Desk Editorial Desk

Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media

The rise of streaming has cemented a new normal for live sport viewing globally, offering…

Editorial Desk Editorial Desk

Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…