Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily commutes. Whether it’s the latest…

7 Min Read

Farah Farooq Appointed as Head of Communications for HSBC MENAT

HSBC has announced the appointment of Farah Farooq as the Head of Communications for the Middle East, North Africa, and…

2 Min Read

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the media partner with the vision,…

4 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts

Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director,…

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Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…

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Hilton and Saudi Tourism Authority unveil global destination campaign

In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating…

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Digidarts Expands To The Middle East, Marking A Decade Of 360° Digital Dominance 

Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance…

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Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

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Fouad Abdel Malak Joins Blink as Partner and Chief Creative Officer

Blink, widely recognized as ‘The Biggest Little Agency,’ has appointed Fouad Abdel Malak as Partner…

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Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025

Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social,…

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The Middle East: Marketing’s New Gold Rush

The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…