Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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In Conversation With Alexandra Klyueva, Global Programmatic Director, Hybrid

In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how AI-driven technologies are transforming the…

7 Min Read

The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence

A spectacular celebration of innovation, creativity, and excellence in marketing and digital marketing.

4 Min Read

MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh this week to unveil…

4 Min Read

Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Rizk Naifeh Joins AroundtheClock Communications As Chairman

AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as…

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Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

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FNP.ae Illuminates UAE Billboards for the Season of Love

FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11…

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Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership

Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…

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Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…

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The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence

The 3rd Edition of The Great Marketing Minds UAE 2025, hosted by Digital Stallions Forum…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth

Studio Nuts, a creative studio with over 15 years of experience, has officially opened a…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…