Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
Jeep Broadens Lifestyle Horizons with 2024 Wrangler-Inspired BBQ Grill
Ahead of the highly anticipated outdoor season, Jeep™ has unveiled a bold new venture that…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth
Studio Nuts, a creative studio with over 15 years of experience, has officially opened a…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
Mastercard Serves ‘Dishes With a Side of Wonder’ in Kuwait
Mastercard has unveiled its latest campaign, Dishes Served with a Side of Wonder, celebrating Kuwait’s…
Formula E Teams Up with Extend The Ad Network for Jeddah E Prix
Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day
UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
