Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of PHD MENA, effective January 1.…

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Hilton and Saudi Tourism Authority unveil global destination campaign

In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating international campaign, showcasing the diverse…

3 Min Read

Lodestar UM launches Full Colour Media

Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour Media’ philosophy to redefine brand…

2 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025

Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social,…

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The Middle East: Marketing’s New Gold Rush

The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and…

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Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership

Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…

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Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership

Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer…

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The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation

The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…

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Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

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JCDecaux Appoints Imad Hechaime as Head of Sales in Abu Dhabi

JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its new Head of…

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Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group

Stagwell has announced it has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…