Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign

Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz G 500 Professional set through a unique social…

3 Min Read

Rizk Naifeh Joins AroundtheClock Communications As Chairman

AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as Chairman, marking a significant milestone…

2 Min Read

Mpire Group Acquires Creative Marketing Agency Arena13

Mpire Group, a Saudi-based holding company with over two decades of industry expertise, has acquired Arena13 Agency in a strategic…

3 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

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Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation

The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…

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In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…

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Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

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Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…