Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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Lodestar UM launches Full Colour Media

Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour Media’ philosophy to redefine brand…

2 Min Read

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry in 2024 and 2025, showcasing…

4 Min Read

YOYI TECH And TheGenX Media Forge Strategic Partnership

YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and advertising across the MENA region.…

4 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025

Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social,…

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Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie

In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

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Formula E Teams Up with Extend The Ad Network for Jeddah E Prix

Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…

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The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation

The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…

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Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…

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Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…

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JCDecaux Appoints Imad Hechaime as Head of Sales in Abu Dhabi

JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its new Head of…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…