Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising
The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…
J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign
J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…
Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group
Stagwell has announced it has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital…
Hilton and Saudi Tourism Authority unveil global destination campaign
In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating…
Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025
Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social,…
Continental Tires Unveils ‘Moments of Trust’ Campaign
Continental Tires has launched its latest video campaign, ‘Moments of Trust,’ an emotional tribute to…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign
J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
