Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
Formula E Teams Up with Extend The Ad Network for Jeddah E Prix
Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…
SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising
The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’…
Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign
Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz G 500 Professional…
J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign
J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…
Lodestar UM launches Full Colour Media
Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour…
MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
