Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s and it feels like a…

6 Min Read

PRCA MENA Welcomes Publsh as a New Member; Strengthening the Region’s PR and Communications Network

PRCA MENA has announced Publsh as its latest member, further expanding the dynamic network of PR and communications professionals in…

2 Min Read

WPP Introduces Four-Days-a-Week Office Mandate Globally

WPP, the world’s largest advertising group by headcount, has announced a new global policy requiring employees to work in the…

3 Min Read

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

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TrailRunner International Strengthens Leadership for Future Growth

TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part…

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Digidarts Expands To The Middle East, Marking A Decade Of 360° Digital Dominance 

Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance…

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FNP.ae Illuminates UAE Billboards for the Season of Love

FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11…

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Mpire Group Acquires Creative Marketing Agency Arena13

Mpire Group, a Saudi-based holding company with over two decades of industry expertise, has acquired…

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Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership

Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer…

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Hilton and Saudi Tourism Authority unveil global destination campaign

In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…