Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
Omar Sari Alden Elevated to Deputy CEO at 9Yards
9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…
Digidarts Expands To The Middle East, Marking A Decade Of 360° Digital Dominance
Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance…
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq
Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…
Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership
Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer…
Rizk Naifeh Joins AroundtheClock Communications As Chairman
AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as…
Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie
In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that…
Digidarts Expands To The Middle East, Marking A Decade Of 360° Digital Dominance
Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
