Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising
The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…
Créo Global Appoints Jaimesha Patel as CEO to Lead Next Phase of Growth
Créo Global has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025,…
FNP.ae Illuminates UAE Billboards for the Season of Love
FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11…
MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…
Mastercard Serves ‘Dishes With a Side of Wonder’ in Kuwait
Mastercard has unveiled its latest campaign, Dishes Served with a Side of Wonder, celebrating Kuwait’s…
MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…
The Middle East: Marketing’s New Gold Rush
The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and…
YOYI TECH And TheGenX Media Forge Strategic Partnership
YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and…
The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation
The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
