Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
TrailRunner International Strengthens Leadership for Future Growth
TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part…
Formula E Teams Up with Extend The Ad Network for Jeddah E Prix
Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…
The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence
The 3rd Edition of The Great Marketing Minds UAE 2025, hosted by Digital Stallions Forum…
Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie
In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership
Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising
Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
