Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

Editorial Desk Editorial Desk

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration with TBWA\Raad, aimed at exposing…

2 Min Read

Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie

In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that flips the traditional ad experience…

2 Min Read

J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign

J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture the essence of the ‘Spirit…

1 Min Read

Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Editorial Desk Editorial Desk

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

PromoMedia, a subsidiary of JGroup, is strengthening its presence in Amman, Jordan, by installing 10…

Editorial Desk Editorial Desk

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

Editorial Desk Editorial Desk

RAM Shakes Up Traditional Truck Advertising With Its New Rex Torque Campaign

RAM is redefining truck advertising with the launch of its bold new "Rex Torque" campaign,…

Editorial Desk Editorial Desk

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

Editorial Desk Editorial Desk

Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth

Studio Nuts, a creative studio with over 15 years of experience, has officially opened a…

Editorial Desk Editorial Desk

Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

Editorial Desk Editorial Desk

Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership

Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer…

Editorial Desk Editorial Desk

Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…