In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how AI-driven technologies are transforming the…
HSBC has announced the appointment of Farah Farooq as the Head of Communications for the Middle East, North Africa, and…
TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part of its strategy to drive…
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by…
Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…
In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that…
Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…
The rise of streaming has cemented a new normal for live sport viewing globally, offering…
PromoMedia, a subsidiary of JGroup, is strengthening its presence in Amman, Jordan, by installing 10…
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating…
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Radio has long been a trusted companion for residents of the UAE, especially during daily…
As we progress into 2025, I look back at our industry in the early 20’s…
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