Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign

To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…

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Mpire Group Acquires Creative Marketing Agency Arena13

Mpire Group, a Saudi-based holding company with over two decades of industry expertise, has acquired Arena13 Agency in a strategic…

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Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day

UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates in 1971. This year, the…

3 Min Read

TrailRunner International Strengthens Leadership for Future Growth

TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part of its strategy to drive…

3 Min Read

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…

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Rizk Naifeh Joins AroundtheClock Communications As Chairman

AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as…

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Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA

Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of…

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MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…

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Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership

Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…

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SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

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MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…

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The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation

The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…