Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising
The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…
PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan
PromoMedia, a subsidiary of JGroup, is strengthening its presence in Amman, Jordan, by installing 10…
Formula E Teams Up with Extend The Ad Network for Jeddah E Prix
Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining…
Jeep Broadens Lifestyle Horizons with 2024 Wrangler-Inspired BBQ Grill
Ahead of the highly anticipated outdoor season, Jeep™ has unveiled a bold new venture that…
PRCA MENA Welcomes Publsh as a New Member; Strengthening the Region’s PR and Communications Network
PRCA MENA has announced Publsh as its latest member, further expanding the dynamic network of…
Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership
Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…
Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq
Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
