Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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Mastercard Serves ‘Dishes With a Side of Wonder’ in Kuwait

Mastercard has unveiled its latest campaign, Dishes Served with a Side of Wonder, celebrating Kuwait’s vibrant culinary scene through a…

2 Min Read

FNP.ae Illuminates UAE Billboards for the Season of Love

FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11 prime digital billboards, including five…

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Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily commutes. Whether it’s the latest…

7 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

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Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership

Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to…

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Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari…

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Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts

Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director,…

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Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts

Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director,…

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MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in…

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J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign

J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture…

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Formula E Teams Up with Extend The Ad Network for Jeddah E Prix

Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…