Interviews
In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…
Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts
Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director,…
Mpire Group Acquires Creative Marketing Agency Arena13
Mpire Group, a Saudi-based holding company with over two decades of industry expertise, has acquired…
The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation
The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a…
FNP.ae Illuminates UAE Billboards for the Season of Love
FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11…
Lodestar UM launches Full Colour Media
Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day
UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates…
YOYI TECH And TheGenX Media Forge Strategic Partnership
YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and…
Insights
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s…
