Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie

In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that flips the traditional ad experience…

2 Min Read

Omar Sari Alden Elevated to Deputy CEO at 9Yards

9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari Alden to Deputy CEO. With…

1 Min Read

Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership

Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer engagement by Al-Futtaim IKEA. Under…

3 Min Read

SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising

The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF),…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising

Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by…

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In Conversation With Alexandra Klyueva, Global Programmatic Director, Hybrid

In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how…

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Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

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Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

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The Middle East: Marketing’s New Gold Rush

The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and…

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Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

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YOYI TECH And TheGenX Media Forge Strategic Partnership

YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…