Qatar Airways Takes Flight with AI Influencer Sama

Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama…

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WPP Introduces Four-Days-a-Week Office Mandate Globally

WPP, the world’s largest advertising group by headcount, has announced a new global policy requiring employees to work in the…

3 Min Read

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily commutes. Whether it’s the latest…

7 Min Read

Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group

Stagwell has announced it has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital communications group. The company will…

4 Min Read

HungerStation Uses AI to Protect Riders from Intense Desert Heat

HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the…

3 Min Read

PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan

All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to…

1 Min Read

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

2 Min Read

Fixby and Mullenlowe Launch 9-Hour Film to Address Smartphone Addiction Among Youth

Fixby, in collaboration with Mullenlowe MENA, has unveiled Don’t Look Down, a thought-provoking nine-hour film…

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Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie

In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that…

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In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank

In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

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OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising

Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by…

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Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day

UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates…

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JCDecaux Appoints Imad Hechaime as Head of Sales in Abu Dhabi

JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its new Head of…

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Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

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Insights

Opinion, Events, Global News etc.

TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report

TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting…

Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage

Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration…

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the…

Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide…

Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx,…

Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry…

Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market

Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition…

Predictions 2025: The year ahead for radio advertising

Radio has long been a trusted companion for residents of the UAE, especially during daily…

Predictions 2025: The year ahead for creativity and technology

As we progress into 2025, I look back at our industry in the early 20’s…