The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF), and Saudi Media Company (SMC) have partnered to establish an innovative joint venture, revolutionizing the AdTech industry. This collaboration brings together SCAI’s expertise in advanced technology and SMC’s deep-rooted media knowledge to create a next-generation platform for advertisers and publishers.
The agreement, signed by George Nazi, CEO of SCAI, and Mohammed Al Khereiji, Chairman of SMC, marks a significant milestone in the regional and global AdTech landscape. The signing ceremony, attended by key representatives from SCAI, SMC, and PIF, underscores the strategic importance of this partnership.
George Nazi stated, “This venture reflects our commitment to innovation and our goal to lead AdTech transformation in the region. By uniting SCAI’s technological expertise with SMC’s market leadership, we aim to redefine advertising and publishing solutions and set a new industry benchmark.”
Mohammed Al Khereiji added, “This partnership is a step forward in blending technology and AI with media and advertising. Together, we’re shaping the future of digital advertising in the Middle East, delivering unmatched value to stakeholders.”
Khalid Alkhudair, CEO of SMC, highlighted the transformative potential of the venture, stating, “This collaboration will redefine how data and AI drive impactful advertising. By merging SCAI’s technology with SMC’s media acumen, we aim to empower stakeholders with precision-driven, efficient tools in a rapidly evolving digital ecosystem.”
The new digital and AI company is conducting a comprehensive market assessment in Saudi Arabia and the broader region, laying the groundwork for advanced AdTech and MediaTech applications. These innovations will streamline advertising workflows for buyers and optimize revenue generation for sellers, focusing on precision and efficiency through data insights and AI-driven strategies.
This partnership exemplifies the shared vision of SCAI and SMC to lead innovation in the advertising industry, delivering a platform designed to meet the demands of an ever-evolving market.
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