TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part of its strategy to drive continued growth and expansion into 2025 and beyond.
Seth Hand, based in the UAE, has been named Head of International, a newly created role. Hand will oversee TrailRunner International’s operations in London and Shanghai while advancing the firm’s global expansion strategy.
Hannah Guenther has been promoted to Director. Having started as an intern in New York in 2018, Guenther relocated to Dubai in 2023 to help establish the firm’s UAE office.
Since its establishment in 2016, TrailRunner International has achieved robust annual growth, with a compound annual growth rate (CAGR) of 21% and strong employee and client retention.
In 2024, the firm recorded a 17% revenue increase, driven by its diverse international client base across sectors such as sports, litigation, and restructuring support. Third-quarter revenue rose 29% year-on-year, while fourth-quarter revenue surged by 37%.
TrailRunner attributes its success to a strong emphasis on internal talent development and promotion.
Jim Wilkinson, Founder and Executive Chairman of TrailRunner International, expressed gratitude to clients and highlighted the firm’s dedication to teamwork and client service, “Our success is built on the hard work and commitment of our team. These promotions reflect our ongoing focus on cultivating industry-leading talent to better serve our clients.”
Jim Hughes, the firm’s CEO, echoed this sentiment, emphasizing the firm’s momentum heading into 2025, “These leadership appointments strengthen our ability to accelerate growth while maintaining our core values of hard work, collaboration, and excellence.”
As Head of International, Hand will lead operations in key markets while supporting the firm’s strategic growth initiatives. Guenther’s promotion to Director underscores the firm’s commitment to elevating proven talent within its ranks.
The regional promotions coincide with additional leadership appointments in TrailRunner International’s UK and US operations, reinforcing its position as a leading player in strategic communications globally.
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