MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh this week to unveil MBC Group’s highly anticipated Ramadan 2025 programming lineup and sponsorship opportunities.
The upcoming lineup features a diverse mix of productions, including comedies, dramas, talk shows, and culturally rich content, designed to captivate audiences across the region during the holy month.
Highlighting Sports Advertising Solutions
In addition to programming announcements, MMS showcased its sports advertising solutions on Saudi Sports Company’s (SSC) TV and digital platforms. With the Saudi Football League aligning with Ramadan in 2025, this synergy presents unique opportunities for brands to engage with audiences through high-impact advertising campaigns.
2024 Ramadan Content Performance
MMS emphasized the power of premium Ramadan content in forging deep connections between brands and audiences.
- MBC Group’s TV channels reached 79.2% of individuals in Saudi Arabia (Etam, 2024).
- Streaming platform Shahid recorded 28 million active users and 246 million plays during the season.
- The group’s radio stations attracted 7 million listeners, while social media engagements soared to 137.8 million.
Key Insights from the Event
Prominent industry leaders, advertisers, and senior representatives from MBC Group gathered to experience an immersive presentation of the group’s Ramadan offerings and MMS’s advertising solutions across TV, radio, and digital platforms.
Ahmed Al Sahhaf, CEO of MMS, highlighted the strategic importance of Ramadan programming in fostering audience engagement. He emphasized MMS’s mission to empower brands through innovative campaigns seamlessly integrated into high-performing content.
“By crafting campaigns that resonate with audiences, MMS ensures advertisers and brands become integral to Ramadan’s unique storytelling,” said Al Sahhaf.
Engaging Sessions and Insights
The event included a keynote by Eng. Bandar AlMashhadi, CEO of Media Rating Company (MRC), on the unparalleled impact of television during Ramadan. Attendees also gained insights into MBC Group’s record-breaking performance during Ramadan 2024 and enjoyed a preview of the 2025 lineup across MBC platforms.
A panel discussion moderated by Ramzi Ghanem, MMS’s Client Growth Lead, featured perspectives from Metab A. AlGhamdi, GM Corporate Brand and Media Management at Mobily, and May Al Saleh, Founder of Joy Productions. The panel explored how Ramadan content drives audience engagement and amplifies brand presence.
A Gathering of Industry Leaders
The event brought together local and international businesses, government entities, and key figures from MBC Group, underscoring the significant influence of MBC’s Ramadan programming and advertising solutions.
Through its commitment to innovation and audience engagement, MMS continues to set new benchmarks in leveraging the unique media momentum of Ramadan for brands and advertisers.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.