In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating international campaign, showcasing the diverse travel experiences that Saudi Arabia has to offer.
The campaign features a series of visually engaging short films and photographs highlighting the unique attractions of Riyadh, Jeddah, Al Ula, Makkah, and Madinah. These immersive visuals aim to transport viewers to the heart of Saudi Arabia’s distinctive destinations, promoting the Kingdom’s rich cultural heritage, natural beauty, and modern marvels.
Building on their successful collaboration in 2023, this initiative extends their efforts to a global audience, with campaigns running across the Middle East, South Africa, the UK, Germany, Italy, France, Malaysia, and Indonesia. The collaboration aligns with Saudi Arabia’s Vision 2030, supported by a 2023 memorandum of understanding (MoU) between Hilton and STA to enhance tourism and attract international visitors to the Kingdom.
Hilton continues to expand its footprint in Saudi Arabia, with plans to more than quadruple its presence, adding over 70 hotels and 18,000 keys to its portfolio. The company is also fostering local employment, creating over 15,000 jobs, with more than half allocated to Saudi nationals.
The campaign serves as an inspiring preview of Saudi Arabia’s diverse offerings, from the spiritual significance of Makkah and Madinah to the historical treasures of Diriyah, the ancient beauty of Al Ula’s oases, and the stunning landscapes across the Kingdom.
It also highlights Hilton’s exceptional hospitality with its properties across Saudi Arabia, including Waldorf Astoria Jeddah – Qasr Al Sharq, Hilton Riyadh Hotel & Residences, and Conrad Makkah, inviting travelers to experience the very best of Saudi Arabia with Hilton.
Hilton currently operates 21 hotels in the Kingdom, including recent additions such as Hilton Riyadh Olaya and The Hotel Galleria Jeddah, Curio Collection by Hilton. With plans to expand its portfolio to over 100 hotels, Hilton is set to introduce new properties, including three resorts in Al Ahsa in partnership with Dan Company, three properties at Rua Al Madinah in collaboration with Rua Al Madinah Holding, and the first Waldorf Astoria in Madinah with Taiba Investments.
This bold campaign positions Saudi Arabia as a must-visit destination, seamlessly blending Hilton’s renowned hospitality with the Kingdom’s unparalleled attractions.
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