YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and advertising across the MENA region. This collaboration marks a significant milestone in YOYI TECH’s mission to deliver cutting-edge AdTech solutions and drive impactful marketing results for global brands.
With access to more than 80% of media inventory in China, YOYI TECH is recognized for its robust DSP systems that empower advertisers to efficiently purchase inventory and independently manage campaigns. TheGenX Media, renowned for its innovative and high-performing campaigns, brings unmatched creativity and market expertise, bolstering the strength of this partnership.
“China has significantly increased its investments in the MENA region over recent years, reinforcing stronger economic ties and opening up new opportunities for technological collaboration,” said Andy Ng, Managing Director of APAC. “By combining our deep technological expertise and extensive reach in China with TheGenX Media’s innovative campaigns and influence in MENA, we are creating a platform that will drive transformative growth for our clients. This collaboration isn’t just about expanding our footprint—it’s about setting new standards in digital marketing excellence.”
Through this partnership, YOYI TECH will leverage its technological strength and vast reach within China to complement TheGenX Media’s dominance in the MENA region. This cross-regional cooperation aims to redefine digital advertising by emphasizing innovation, efficiency, and measurable results.
“This partnership is a testament to our commitment to providing brands in the MENA region with access to world-class AdTech solutions,” said Ashish Gupta, CEO & Founder of TheGenX Media. “By combining YOYI TECH’s technological excellence with our deep understanding of the local market, we aim to create groundbreaking opportunities for our clients. Together, we are poised to set a new benchmark in digital advertising by fostering innovation, efficiency, and impactful results.”
Key to this partnership is the principle of mutual growth and shared success. YOYI TECH will provide TheGenX Media with premium media inventory, seamless DSP operations, and comprehensive support services. Additionally, YOYI TECH will ensure all advertisements comply with relevant regulations, maintaining the highest standards of quality and integrity.
Roy Zhou, CEO of YOYI TECH, stated: “With growing trade and business collaborations between MENA and China, an increasing number of brands from MENA are looking to enter the Chinese market, and vice versa. With over 14 years of experience, YOYI TECH has developed deep expertise in China’s unique digital marketing ecosystem. We are confident that this partnership with TheGenX Media will unlock more innovative, effective, and efficient marketing solutions for MENA brands, bridging the gap between these dynamic markets and driving growth through precise customer engagement.”
By pushing the boundaries of AdTech and MarTech innovation, YOYI TECH continues to empower brands worldwide to achieve sustainable growth through data-driven, programmatic advertising. This collaboration with TheGenX Media underscores YOYI TECH’s commitment to transforming the global advertising landscape and delivering exceptional solutions to clients.
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