J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture the essence of the ‘Spirit of the Riviera.’
OUI Agency conceptualized and executed the campaign, overseeing shoot production, post-production, and the creation of diverse assets, including a master video, cutdowns, key visuals, and creative executions.
The campaign was primarily showcased across digital out-of-home (DOOH) and social media platforms, setting out to redefine hospitality campaigns with a fashion-forward, bold approach.
Leveraging its expertise in fashion and luxury, OUI Agency meticulously crafted each element — from styling to art direction — to exude sophistication and aspiration, according to a statement provided to Campaign Middle East.
Through modular storytelling, the campaign highlighted the destination’s wide-ranging experiences, including exquisite culinary offerings and vibrant nightlife. Each vignette offered a glimpse into the Riviera lifestyle, positioning J1 Beach as a dynamic destination that promises new discoveries with every visit.
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