Blink, widely recognized as ‘The Biggest Little Agency,’ has appointed Fouad Abdel Malak as Partner and Chief Creative Officer, tasking him with enhancing the agency’s creative offerings through a multi-platform approach. Abdel Malak will also focus on utilizing Blink’s extensive capabilities to address clients’ evolving business needs.
With over 22 years of experience in the region, Abdel Malak previously headed the in-house Creative and Innovation department at DAMAC Group, the largest privately owned conglomerate in the region. His career spans leadership roles at renowned agencies like TBWA, BBDO, and McCann, where he created award-winning campaigns for brands such as Mastercard, Pepsico, Nissan, Louvre Abu Dhabi, KFC, and Emirates Airlines.
Karim Salman, Founder and CEO of Blink, expressed excitement about the appointment, stating, “Fouad is a natural disruptor, passionate about integrated ideas centered around innovation. We’re thrilled to have him drive the agency into new creative territories, delivering fresh approaches to brand communications for our global and regional clients.”
Abdel Malak shared his vision for the agency: “I want to build the kind of agency I would have loved to work for—one that is creatively bold, dynamic, and nurtures a supportive culture for its people.”
He also emphasized Blink’s commitment to fostering work-life balance, saying, “We clock out at 4:30 pm daily. No late nights, no burnout badges. Creativity thrives on balance, not exhaustion. A happy, well-rested team is unstoppable for our clients.”
Recognized for his achievements, Abdel Malak was named 2019 Executive Creative Director of the Year in the MENA region by the B&W Report and ranked eighth worldwide in The Big One Rankings.