Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer engagement by Al-Futtaim IKEA.
Under the new mandate, Memac Ogilvy will provide a comprehensive range of PR and influencer services, including campaign development and execution, press office management, and thought leadership initiatives. The agency will also spearhead influencer engagement strategies across the UAE, Qatar, and Oman.
Saad Abu Touq, Managing Director – PR, UAE at Memac Ogilvy, expressed excitement about partnering with IKEA, highlighting the agency’s focus not only on PR but also on the growing field of influencer marketing.
Ghassan Maraqa, CEO – MENA at Memac Ogilvy, echoed this enthusiasm, stating, “As IKEA continues to expand its market presence with well-designed, high-quality furniture that’s mindful of both people and the planet, we’re committed to supporting them with our integrated PR, influencer engagement, and advertising strategies. This partnership reflects IKEA’s confidence in our ability to deliver impactful, creative solutions, and we’re eager to amplify their presence across the region with this expanded mandate.”
Touq added, “This opportunity allows us to showcase our strengths in delivering integrated, results-driven solutions. We’re excited to curate compelling narratives and campaigns that drive meaningful results for IKEA. The influencer engagement element highlights the growing importance of dynamic communication strategies, and we’ll leverage our expertise to help IKEA continue its growth across the region.”
As part of the renewed advertising contract, Memac Ogilvy will play a key role in driving IKEA’s growth across the UAE, Qatar, and Oman through strategic, creative campaigns and activations. The agency’s focus will be on enhancing IKEA’s brand equity by setting new creative benchmarks in the retail sector, while also boosting its commercial performance across both online and offline channels.
Carla Klumpenaar, General Manager of Marketing, Communication, HF and Retail Design at IKEA, commented, “Memac Ogilvy has shown a strong understanding of our brand and values. Their integrated communication approach – combining PR, influencer engagement, and strategic creativity – will be instrumental in amplifying IKEA’s presence and deepening our connection with consumers.”
Memac Ogilvy has previously executed successful campaigns for IKEA, including the “Time to Take What’s Theirs” pet campaign, among others.