FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11 prime digital billboards, including five in Abu Dhabi and six in Dubai. The campaign, which runs in the lead-up to Valentine’s Day, extends beyond outdoor displays to reach audiences via social media, websites, and other digital platforms.
Strategically positioned along high-traffic areas of Sheikh Zayed Road, the digital billboards ensure that FNP.ae’s heartfelt message reaches commuters, shoppers, and residents across the UAE.
From major business districts to lively social hubs, these locations are selected to maximize visibility and engagement, offering a constant reminder to celebrate love.
“At FNP.ae, we believe that thoughtful gifts have the power to strengthen relationships and express emotions,” said Rajesh Kumar, CEO of FNP’s GCC and SEA regions. “This campaign is our tribute to love, showing that a meaningful gift can bridge distances, deepen bonds, and create unforgettable memories. We’re proud to bring this vision to life during such a special season.”
This campaign highlights FNP.ae’s innovative approach to digital out-of-home (DOOH) advertising, combining creative storytelling with data-driven strategies.
Beyond the outdoor billboards, the campaign resonates across social media and other digitally owned platforms, reinforcing the message that love is best expressed through thoughtful gestures and gifts.
Managed by Pinstorm, an independent marketing agency, the campaign features a blend of compelling narratives and captivating visuals to connect with audiences, emphasizing the joy of giving.
Designed to appeal to the UAE’s diverse, multicultural community, the campaign delivers messages of affection and romance in both English and Arabic, offering warmth in the midst of daily life. Each message is accompanied by FNP’s logo and its signature slogan, “Gift Better,” underscoring the beauty of expressing love through carefully chosen gifts.
FNP.ae continues to make it easy for people in the UAE to show their love beyond Valentine’s Day with an extensive range of flowers, cakes, personalized gifts, and more.