Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director, marking a strategic step as the agency gears up for 2025.
D’Souza brings over a decade of experience in crafting award-winning, social-first campaigns for globally recognized brands such as Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive, and Marriott Bonvoy. She will lead accounts including New Balance, Dubai Holding Entertainment, and Heinz, drawing from her previous roles at Sticky Ginger, Art Dubai, and Sweetwater MEA.
Peter Jacob, Managing Director of Current Global MENAT, highlighted the significance of the hire, “We launched Current Global MENAT with the vision of building a unique agency. In just over two years, we’ve grown rapidly, collaborated with some of the region’s most beloved brands, and delivered award-winning campaigns while evolving our offerings to meet client needs. Social and influencer strategies remain central to fostering human-first connections both online and offline,” Jacob said.
He added that D’Souza’s appointment aligns with the agency’s mission of prioritizing earned media
“As we continue shaping the future of earned-first agencies in our region, Luanne’s fresh perspectives, dynamic energy, and expertise will be invaluable to our team and clients,” he said.
D’Souza expressed excitement about her new role, describing the move as a natural progression in her career.
“Shifting from a social-first focus to an earned-first, conversation-led mindset is a challenge I’m thrilled to embrace—especially at Current Global MENAT,” she said. “The agency’s culture, impressive clients, and award-winning campaigns create an environment I’ve always aspired to be part of. I’m eager to see what 2025 holds for the team.”
With this strategic hire, Current Global MENAT aims to build on its success and set the stage for a milestone year ahead.
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