JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its new Head of Sales. With over 18 years of experience in media agencies across Dubai, Hechaime is set to lead the company’s airport advertising sales, expand and diversify its portfolio, introduce innovative campaigns, and drive the evolution of outdoor media in the region.
Commenting on the appointment, Wissam Zaatar, Managing Director of JCDecaux Abu Dhabi, said, “We are delighted to welcome Imad to the team. His passion for the industry and extensive media expertise make him the ideal choice as JCDecaux Abu Dhabi begins a new commercial chapter.”
Prior to joining JCDecaux, Hechaime served as the Commercial Director at Telfaz11, a prominent content production and creative agency operating in Saudi Arabia and the UAE. At Telfaz11, he established and led the commercial department, overseeing branded integrations, product placements, and developing merchandise for the agency’s flagship intellectual properties. He also cultivated strong partnerships with media agencies across the region, driving revenue and strategic collaborations.
On his new role, Hechaime expressed his enthusiasm, saying, “I am thrilled about this opportunity and eager to embark on this journey in a market with immense potential like Abu Dhabi, representing the world leader in OOH advertising, JCDecaux.”
As Head of Sales, Hechaime aims to propel JCDecaux Abu Dhabi’s growth and innovation strategy, further solidifying its position as a leading outdoor advertising provider in the region.