Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social, has launched a witty and relatable campaign aimed at keeping you alert and focused through 2025. More than just a caffeine fix, the campaign positions Zoom Coffee Americano as a lifeline for moments when focus is key but hard to maintain.
We’ve all been there: stuck in an endless work meeting or enduring a friend’s long-winded story, struggling to stay awake or pay attention. The new campaign tackles these everyday challenges with a humorous twist, offering Zoom Coffee as the solution to keep you sharp and engaged.
“This project was an absolute blast,” said Layal El Sayed, Business Director at C2 Comms. “The idea resonated immediately with both the client and our team. We wanted to create something snackable, fun, and distinct to make Zoom Coffee stand out. This is just the beginning of more exciting creative collaborations to come.”
The campaign features a series of quirky and engaging films that highlight relatable moments when attention slips — right when it’s needed the most. Using playful storytelling and a touch of humor, the films underscore Zoom Coffee’s role as the ultimate companion to power through life’s dull or demanding situations.
“For me, the performances were key,” shared Zahir Mirza, ECD at C2 Comms. “We exaggerated the monotony of the talkers while toning down the reactions of the Zoom Americano drinkers. That contrast brought the humor to life and made the message clear.”
By blending relatability with lighthearted storytelling, the campaign connects deeply with its audience, showcasing Zoom Coffee’s commitment to delivering the energy boost they need to thrive in any situation.