Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition agency, have jointly released a report titled Spotlight on MENA: State of the Market in H1 2024.
This in-depth report provides a comprehensive analysis of the mobile app ecosystem in the Middle East and North Africa (MENA) region, spotlighting popular apps, leading publishers, data shifts, and emerging trends in influencer and affiliate marketing.
Key Highlights from the Report:
- Top Apps and Verticals: An analysis of the most prominent apps and app categories shaping the MENA mobile landscape.
- Advertising Insights: A breakdown of active advertisers and creative distribution patterns.
- Influencer Marketing Trends: Insights into the role of influencers, including pricing trends and their impact on app growth.
- Affiliate Marketing Trends: An exploration of how affiliate marketing is driving app adoption and boosting conversions in the region.
Ksenia Yurkina, Head of Marketing at Apptica, emphasized the report’s strategic value, stating, “This report offers more than data; it provides a deep understanding of the MENA mobile app landscape, particularly in KSA and the UAE. We’ve identified trends that will empower brands to navigate the future with confidence.”
Adding to this, Zeeshan Sajid Amin, Head of Growth at Medialinks, said, “Our report serves as a strategic guide for brands looking to excel in the dynamic MENA mobile app market. With actionable insights and trend analysis, it equips businesses to stay ahead in a rapidly evolving space.”