Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience for the first-ever E Prix in Jeddah.
Extend The Ad Network, a prominent Saudi Arabian communication group, has joined forces with the KSA Ministry of Sports to bring the electric racing series to Jeddah for the first time. The event promises to offer an exciting and immersive fan experience, featuring world-class content and fan engagement across multiple channels.
The partnership will leverage Extend The Ad Network’s extensive experience in integrated campaigns to increase visibility and generate local excitement around the Jeddah event.
The races will take place under the lights on Friday, 14 February, and Saturday, 15 February 2025, marking the debut of the GEN3 Evo era with a double-header.
As part of the collaboration, and with support from the Ministry of Sports, Extend The Ad Network will provide Formula E with a comprehensive range of creative and media solutions. These include social media strategies, influencer collaborations, activations, content production, as well as digital and live experiences. The agency’s goal is to bring fans closer to the action and deliver an unmatched Formula E experience.
Pascal Vrinssen, Group Managing Director of Extend The Ad Network, shared, “We are proud to have earned the Ministry of Sports’ trust to partner on this prestigious event. This year’s campaign will excite not only the dedicated race fans in Jeddah but also extend beyond the Kingdom, offering world-class entertainment to a broader audience.”