Editorial Desk

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55 Articles

OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’

Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its…

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Lodestar UM launches Full Colour Media

Lodestar UM, a global media agency under IPG Mediabrands, has introduced its…

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Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign

Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz…

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Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA

Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook,…

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Adidas Named Dubai Lynx Advertiser of the Year for 2025

Adidas has been announced as the Advertiser of the Year for 2025…

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Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast

Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for…

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Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025

Zoom Coffee, in collaboration with independent agency C2 Comms and production house…

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Mastercard Serves ‘Dishes With a Side of Wonder’ in Kuwait

Mastercard has unveiled its latest campaign, Dishes Served with a Side of…

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JCDecaux Appoints Imad Hechaime as Head of Sales in Abu Dhabi

JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its…

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Fouad Abdel Malak Joins Blink as Partner and Chief Creative Officer

Blink, widely recognized as ‘The Biggest Little Agency,’ has appointed Fouad Abdel…

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