The Middle East: Marketing’s New Gold Rush
The region is emerging as the fastest-growing global marketing hub, driven by economic transformation and digital innovation. Saudi Arabia’s burgeoning advertising industry and the United Arab Emirates' established growth are…
SCAI and SMC Join Forces to Launch Cutting-Edge Digital and AI Venture in Media & Advertising
The Saudi Company for Artificial Intelligence (SCAI), a subsidiary of the Public Investment Fund (PIF), and Saudi Media Company (SMC) have partnered to establish an innovative joint venture, revolutionizing the…
Omar Sari Alden Elevated to Deputy CEO at 9Yards
9Yards, a strategic communications and brand consultancy firm, has announced the promotion of Omar Sari Alden to Deputy CEO. With a background in corporate strategy and over a decade of…
Apptica and Medialinks unveil Key Trends in MENA’s Mobile App Market
Apptica, a leader in mobile market intelligence, and Medialinks, a Dubai-based mobile app user acquisition agency, have jointly released a report titled Spotlight on MENA: State of the Market in…
PromoMedia Expands Outdoor Advertising Presence in Amman, Jordan
All of the Best Looks From New York Fashion Week Fall/Winter 2021. From Markarian to Prabal Gurung, this week features some American design