Créo Global Appoints Jaimesha Patel as CEO to Lead Next Phase of Growth
Créo Global has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025, as the agency sharpens its focus on performance marketing, strategic creativity, and business transformation rooted…
Heinz Launches ‘Post-Post Credits’—A Cinema Ad That Gets Interrupted by a Movie
In a playful twist on skip culture, Heinz has unveiled Post-Post Credits—a cinema campaign that flips the traditional ad experience by placing its full spot after the movie ends. Dubbed…
Digidarts Expands To The Middle East, Marking A Decade Of 360° Digital Dominance
Digidarts, is expanding into the Middle East, bringing its 360° marketing approach and Bullseye Performance strategies to high-growth markets like the UAE, Saudi Arabia, and Kuwait. With a decade-long legacy…
The Great Marketing Minds UAE 2025: Celebrating Innovation & Excellence
A spectacular celebration of innovation, creativity, and excellence in marketing and digital marketing.
Al Joumhouria’s ‘Uncensored Press’ Campaign Exposes Algorithmic Censorship of War Coverage
Lebanese newspaper Al Joumhouria has launched the ‘Uncensored Press: Breaching the Algorithm’ campaign in collaboration with TBWA\Raad, aimed at exposing the suppression of war and survival stories in the Middle…
Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media
The rise of streaming has cemented a new normal for live sport viewing globally, offering new and exciting advertising opportunities across streaming platforms, and connecting brands with highly engaged sport…
Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq
Mountain Dew and Doritos have launched an audacious campaign in Iraq, aiming to position themselves as bold, daring icons that resonate with the unapologetic and adventurous Gen Z audience in…
Elevision Expands UAE Digital Media Network to 1,875 Screens with D3 Partnership
Elevision has partnered with Dubai Design District (D3), a part of TECOM Group PJSC, to launch an extensive digital media network within the district. This collaboration introduces 35 elevator screens…
Al-Futtaim IKEA Appoints Memac Ogilvy as Lead PR and Influencer Agency, Renews Creative Partnership
Memac Ogilvy has announced its appointment as the lead agency for public relations and influencer engagement by Al-Futtaim IKEA. Under the new mandate, Memac Ogilvy will provide a comprehensive range…
FNP.ae Illuminates UAE Billboards for the Season of Love
FNP.ae’s latest campaign has brought a wave of love to the UAE, lighting up 11 prime digital billboards, including five in Abu Dhabi and six in Dubai. The campaign, which…