OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Omnicom Media Group agency OMD Worldwide unveiled a new positioning staking its claim as the media partner with the vision, expertise, technology and scale to help brands deliver incremental sales…
Lodestar UM launches Full Colour Media
Lodestar UM, a global media agency under IPG Mediabrands, has introduced its new ‘Full Colour Media’ philosophy to redefine brand building in the AI era. This omni-channel planning approach focuses…
Mercedes-Benz and Lego Build Buzz with 6.5M Views in Creative Influencer Campaign
Mercedes-Benz recently collaborated with influencer Laura Butler to promote the Lego Mercedes-Benz G 500 Professional set through a unique social media campaign. The campaign featured Butler transformed into a Lego…
Platformance Unveils ‘Winning Ramadan’ Playbook to Drive Brand Success in MENA
Platformance, a subsidiary of FAST Ventures, has introduced the ‘Winning Ramadan’ playbook, a comprehensive guide designed to help brands maximize their impact during the Ramadan season, a critical time for…
Adidas Named Dubai Lynx Advertiser of the Year for 2025
Adidas has been announced as the Advertiser of the Year for 2025 by Dubai Lynx, the premier platform for creative excellence and effectiveness in the MENA region. This recognition celebrates…
Global Ad Spend Set to Surge: Insights from Dentsu’s Latest Forecast
Dentsu’s recently published Global Ad Spend Forecast reveals an optimistic outlook for the advertising industry in 2024 and 2025, showcasing significant growth across media channels and global territories. The semi-annual…
Zoom Coffee Keeps You Focused with a Campaign ‘to Keep You Glued’ in 2025
Zoom Coffee, in collaboration with independent agency C2 Comms and production house We Vibe Social, has launched a witty and relatable campaign aimed at keeping you alert and focused through…
Mastercard Serves ‘Dishes With a Side of Wonder’ in Kuwait
Mastercard has unveiled its latest campaign, Dishes Served with a Side of Wonder, celebrating Kuwait’s vibrant culinary scene through a partnership with renowned chef Khaled Al Baker and aspiring young…
JCDecaux Appoints Imad Hechaime as Head of Sales in Abu Dhabi
JCDecaux Abu Dhabi has announced the appointment of Imad Hechaime as its new Head of Sales. With over 18 years of experience in media agencies across Dubai, Hechaime is set…
Fouad Abdel Malak Joins Blink as Partner and Chief Creative Officer
Blink, widely recognized as ‘The Biggest Little Agency,’ has appointed Fouad Abdel Malak as Partner and Chief Creative Officer, tasking him with enhancing the agency’s creative offerings through a multi-platform…