In Conversation With Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
In this exclusive interaction, we explore insights from Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered Bank. From evolving consumer preferences to the growing…
TikTok Unveils 2025 Marketing Trends in ‘What’s Next’ Report
TikTok has released its fifth annual What’s Next 2025 Trend Report, offering insights into shifting user preferences and the future of marketing on the platform. The report identifies three core…
Formula E Teams Up with Extend The Ad Network for Jeddah E Prix
Extend The Ad Network has partnered with Formula E to deliver an innovative, multi-channel experience for the first-ever E Prix in Jeddah. Extend The Ad Network, a prominent Saudi Arabian…
Farah Farooq Appointed as Head of Communications for HSBC MENAT
HSBC has announced the appointment of Farah Farooq as the Head of Communications for the Middle East, North Africa, and Türkiye (MENAT) region, effective 1 February 2025. In her new…
PRCA MENA Welcomes Publsh as a New Member; Strengthening the Region’s PR and Communications Network
PRCA MENA has announced Publsh as its latest member, further expanding the dynamic network of PR and communications professionals in the region. Publsh, a full-service experiential agency, specializes in creating…
J1 Beach and OUI Agency Spotlight the ‘Spirit of the Riviera’ in a Bold New Campaign
J1 Beach has unveiled a striking 360-degree campaign in collaboration with OUI Agency to capture the essence of the ‘Spirit of the Riviera.’ OUI Agency conceptualized and executed the campaign,…
OSNtv Becomes First MENA Broadcaster to Launch Connected TV Advertising
Synamedia and OSN Group have introduced an advanced Connected TV (CTV) advertising solution powered by Synamedia Iris. OSN aims to leverage its “brand-conscious” audience by implementing ad-skipping restrictions, while offering…
YOYI TECH And TheGenX Media Forge Strategic Partnership
YOYI TECH announces a strategic partnership with TheGenX Media, a trailblazer in digital marketing and advertising across the MENA region. This collaboration marks a significant milestone in YOYI TECH's mission…
Hilton and Saudi Tourism Authority unveil global destination campaign
In a groundbreaking partnership, Hilton and the Saudi Tourism Authority (STA) have launched a captivating international campaign, showcasing the diverse travel experiences that Saudi Arabia has to offer. The campaign…
RAM Shakes Up Traditional Truck Advertising With Its New Rex Torque Campaign
RAM is redefining truck advertising with the launch of its bold new "Rex Torque" campaign, coinciding with the debut of its 2025 truck lineup in the Middle East—a region where…