Qatar Airways Takes Flight with AI Influencer Sama
Qatar Airways has introduced Sama, its first AI-powered digital human, as a brand ambassador, redefining how the airline engages with its audience and enhancing its digital strategy. Sama made her…
HungerStation Uses AI to Protect Riders from Intense Desert Heat
HungerStation has introduced an innovative AI-powered "Shaded Route" system to shield its riders from the harsh desert heat. Designed to tackle temperatures reaching up to 50°C, the system prioritizes shaded…
Fixby and Mullenlowe Launch 9-Hour Film to Address Smartphone Addiction Among Youth
Fixby, in collaboration with Mullenlowe MENA, has unveiled Don’t Look Down, a thought-provoking nine-hour film currently screening at Roxy Cinemas. The film is a stark reflection of the time pre-teens,…
MMS Reveals MBC Group’s 2025 Ramadan Programming and Advertising Opportunities
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh this week to unveil MBC Group’s highly anticipated Ramadan 2025 programming lineup and sponsorship…
Omnicom Media Group MENA appoints Christian Fedorczuk as the CEO of PHD MENA
Omnicom Media Group MENA has announced the appointment of Christian Fedorczuk as the CEO of PHD MENA, effective January 1. Based in Dubai, Fedorczuk will report to Elda Choucair, CEO…
TrailRunner International Strengthens Leadership for Future Growth
TrailRunner International, a global strategic communications advisory firm, has announced key leadership promotions as part of its strategy to drive continued growth and expansion into 2025 and beyond. Seth Hand,…
Jeep Broadens Lifestyle Horizons with 2024 Wrangler-Inspired BBQ Grill
Ahead of the highly anticipated outdoor season, Jeep™ has unveiled a bold new venture that extends its iconic brand into uncharted territory. The company introduced a limited-edition BBQ grill inspired…
Lexus Reimagines Its Iconic Logo to Celebrate Eid Al Etihad, UAE’s National Day
UAE National Day, celebrated on December 2, marks the historic unification of the seven Emirates in 1971. This year, the celebration was renamed Eid Al Etihad, translating to "Festival of…
Luanne D’Souza joins Current Global MENAT as Account Director to Lead Key Accounts
Current Global MENAT, part of the MCN network, has appointed Luanne D’Souza as Account Director, marking a strategic step as the agency gears up for 2025. D’Souza brings over a…
Mpire Group Acquires Creative Marketing Agency Arena13
Mpire Group, a Saudi-based holding company with over two decades of industry expertise, has acquired Arena13 Agency in a strategic move to position itself as a comprehensive marketing solutions provider…