Continental Tires Unveils ‘Moments of Trust’ Campaign
Continental Tires has launched its latest video campaign, ‘Moments of Trust,’ an emotional tribute to trust during life’s pivotal moments. Released on January 6, 2025, the campaign includes a series…
Rizk Naifeh Joins AroundtheClock Communications As Chairman
AroundtheClock Communications (ATC) Group has announced the appointment of co-founder and shareholder Rizk Naifeh as Chairman, marking a significant milestone in his illustrious career in Middle Eastern communications. After serving…
WPP Introduces Four-Days-a-Week Office Mandate Globally
WPP, the world’s largest advertising group by headcount, has announced a new global policy requiring employees to work in the office at least four days a week, starting April. The…
The Vantage Unites Media, Sustainability, and AdTech under One Brand to Lead Industry Innovation
The Vantage has unified its subsidiaries—MediaVantage, GreenVantage, and TechVantage—under one dynamic brand identity, marking a major milestone in the company’s 15-year journey. The rebrand reflects a strategic evolution, combining the…
Studio Nuts Expands to Dubai to Capitalize on EMEA Market Growth
Studio Nuts, a creative studio with over 15 years of experience, has officially opened a new office in Dubai, marking its expansion into the EMEA (Europe, Middle East, and Africa)…
In Conversation With Alexandra Klyueva, Global Programmatic Director, Hybrid
In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses how AI-driven technologies are transforming the digital advertising landscape. She addresses key challenges, including ad fraud,…
Predictions 2025: The year ahead for radio advertising
Radio has long been a trusted companion for residents of the UAE, especially during daily commutes. Whether it’s the latest traffic updates, a favorite morning show, or even regional news,…
Timberland Marks 50 Years of Original Yellow Boots with ‘Iconic’ Campaign
To celebrate 50 years of the legendary Original Yellow Boots, Timberland brought its global ‘Iconic’ campaign to the GCC in Q4 2024. The campaign, which gained worldwide acclaim last year,…
Predictions 2025: The year ahead for creativity and technology
As we progress into 2025, I look back at our industry in the early 20’s and it feels like a million light years away. At the same time, I feel…
Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group
Stagwell has announced it has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital communications group. The company will join Stagwell's Code and Theory Network, which is designed to…